Thinking about lead response, conversion, and what actually moves the needle for businesses that can't afford to miss an enquiry.
Did you know? I started writing on Medium even before I started this blog way back in 2018. Crazy, right? I was new to writing back then and couldn’t focus on growing two things. I only had the bandwidth for one. So, I chose to grow this blog, and I don’t regret that decision for a second.
6 min read · 4 May 2026
Strategy
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Research
We analysed 12,000 property enquiries across 40 UK agencies to understand the difference between a lead that converts and one that goes cold. The answer wasn't price, location, or listing quality. We analysed 12,000 property enquiries across 40 UK agencies to understand the difference between a lead that converts and one that goes cold. The answer wasn't price, location, or listing quality. We analysed 12,000 property enquiries across 40 UK agencies to understand the difference between a lead that converts and one that goes cold. The answer wasn't price, location, or listing quality.
6 min read · 6 May 2026
ReadOperations
Every lead that arrived over the weekend and wasn't followed up before 9 AM on Monday is gone. Here's how to quantify what that's costing you. We analysed 12,000 property enquiries across 40 UK agencies to understand the difference between a lead that converts and one that goes cold. The answer wasn't price, location, or listing quality. We analysed 12,000 property enquiries across 40 UK agencies to understand the difference between a lead that converts and one that goes cold. The answer wasn't price, location, or listing quality.
5 min read · 6 May 2026
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